MTN App of the Year


Locally developed world leading remote biometric digital platform takes home this year’s Best Enterprise Solution.

A smart solution specifically focused for businesses or companies. A locally developed application that solves business challenges. This year the winner of the Best Enterprise Solution at the 2021 MTN Business App of the Year Awards does all of this and more. Congratulation to iiDENTIFii, a world leading remote biometric digital authentication and automated on-boarding technology platform.

This award, sponsored by The Franchise Co., is one of 14 winners announced at the MTN Business App of the Year awards ceremony held virtually last week.

“This win will surely magnify iiDENTIFii’s leadership in identity verification.  The MTN Business App of the Year Awards are very highly regarded. The fact that there were over 700 submissions is indicative of this. The entire adjudication process is thorough, professional and comprehensive,” says Lance Fanaroff, the co-founder and co-CEO of this award-winning Cape Town based biometric digital authentication start-up.  “These awards highlight exceptionally credible and innovative technology, and iiDENTIFii is all about credibility and trust – it’s a real privilege to have received this prestigious recognition right now. We feel honoured and humbled by this award,” he says.

iiDENTIFii fulfils the needs of customer-focused organizations that are required to authenticate and on-board customers. The app’s remote biometric digital verification technology can authenticate and automatically on- board a person in under 30 seconds.

Category partner for Best Enterprise Solution this year, The Franchise Co., is a fitting partnership given their continued growth and offering of true turn-key business solutions within the franchise space in South Africa.

Fanaroff says that this app was developed to stop identity fraud, to make sure that, in a digital world, people are who they claim to be.

“In essence, we wanted to make sure we could offer a secure and user-friendly technology platform that authenticates physical identities in a connected world. iiDENTIFii strives to be a trusted partner for businesses when it comes to remote biometric identity authentication,” he says.

And while many within business South Africa might yet not have heard of iiDENTIFii, this solution is bound to become a digital game-changer with the digital security space.

“Providing world-class locally developed technology to customer-focused organisations is part of the reason why iiDENTIFii stood out within this category. We congratulate Lance Fanaroff and his team on this milestone achievement and believe that this is only the beginning for iiDENTIFii` within the thriving ICT sector in South Africa,” says Marcell Strauss from The Franchise Co.

Fanaroff says that with the exponential growth in the digital online world which has been further catapulted by the onset of COVID, iiDENTIFii has only just begun. “Remote digital biometric facial authentication, automated onboarding, Self-Sovereign Identity, and exciting new initiatives like the Covid Passport are all areas that provide enormous opportunity for us to continue to be pioneers and leaders in this exciting, and essential space”.

Award entries in this category were all judged according to strict criteria, assessing whether the app was a solution that specifically focusses on business and companies, whether it is a locally developed app that focuses on customer relationship management, storage, utilities, business solutions and sales or e-Commerce.

Given the increase in digitalisation, particularly over the past 18 months, the development of solutions that enable people and business to be more connected have continued and thrived.

The MTN Business App of the Year Awards provide an annual platform to recognise and elevate local ‘digipreneurs ‘and showcase their exciting new innovations.

“iiDENTIFii has an amazing team of exceptionally hardworking, talented, dedicated, and passionate individuals, who are excited about the technology, and are passionate about what we can achieve. We have different people, with different personalities, and everyone contributes to the mission of the company,” Fanaroff says.

This year saw an unparalleled 1 274 entries into these awards, with another highlight at the awards being the announcement of overall MTN Business App of the Year. This was awarded to Ambani Africa, with the app developer Mukundi Lambani and her team walking away with R 1 million in prize money, the biggest prize money ever offered in the 10-year history of these awards.

About The Franchise Co.

Over the last decade, we’ve successfully acquired a collection of franchises across a spectrum of sectors, including retail, restaurants, fast food, health & beauty and construction.

Our reputation as franchise management specialists soon resulted in external entrepreneurs and investors approaching us to be part of the success story.

By understanding market trends and continuously analysing potential business risks, we’ve built a reputation of being excellent at acquiring ideally located franchises at the best prices – maximising our return – and ensuring our company stability.

Our management team consists of highly skilled, actively involved members with decades of experience in business operations, management, funding and franchising. Their passion and knowledge form the cornerstones of our business.

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