This application should look at opportunities to make the lives of the everyday consumer easier and more convenient.

This application should look at opportunities to make the lives of the everyday consumer easier and more convenient. The solution needs to be customer-centric. Entertainment Entertainment and gaming (including kids apps), that entertain or facilitate fun go here. This includes games, keeping the kiddies occupied and knowing when your must-watch favourite television show is on. Productivity These apps make your daily to-do’s a breeze, and fulfil a practical need. Diaries, calendars, lists, shopping, personal organisation and email management would all work here. Community and social Social networking apps, or apps that solve a unique community challenge or problem. Media and communications Any social media and communications applications used for accessing or collating content, sharing content, connecting with others fit here. Creative arts Creative apps (including photography and video), that enable you to draw, scribble, embellish, doodle, edit and decorate. Apps that let users tap into their inner Annie Leibovitz or Pablo Picasso belong here. Smart Solutions Industry-wide apps that provide a smart solution to a specific challenge or problem.